Suntory Beverage & Food GB&I (SBF GB&I) is giving away a free case of Lucozade Alert’s Ultimate Energy and Zero Sugar Mango Peachade 250ml cans to 50 independent retailers.

The first 50 retailers to email their name and store address to lucozadealert@hanovercomms.com with the subject line “I want to join the Big Can-Can” will receive the free cases.

Lucozade Alert expands into 250ml can format with flavour duo

In return, the supplier is asking the winning retailers to send a video of themselves, their team or their customers doing the Can-Can dance in store.

SBF GB&I launched the new 250ml format in August in response to stimulation-drink consumers’ demand for a small can.

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