• Product: La Casera
• Supplier: Suntory Beverage & Food GB&I
• ABV: 2.5% (White Wine Spritz), 3.4% (Red Wine Spritz)
• RRP: TBC
• Available: TBC

Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) is expanding its ready-to-drink alcohol (ARTD) offering with the launch of La Casera in the UK.

La Casera is a leading brand of ‘Tinto de Verano’ in Spain, combining wine and soda to create a refreshing drink that the supplier says appeals to UK consumers wanting an aperitivo moment with friends

The supplier acquired the brand, which is more than 75 years old, in 2009. Produced in the Spanish town of Toledo, it is the number one ‘Tinto de Verano brand in Spain, and is launching initially in WHSmith Stores and Amazon, with convenience availability to follow.

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At launch, La Casera is available in Red Wine, Soda & Lemon (3.4% ABV) and White Wine, Soda & Lemon (2.5% ABV) varieties.

It follows on from SBF GB&I’s launch of Japanese ARTD brand -196 last year.

Alpesh Mistry, sales director at SBF GB&I, said: “Spritz drinks have seen great growth in the on trade and yet this category is only just getting started in the ready to drink format. A lot of the ARTD on shelves right now is spirit led which gives us a brilliant opportunity to bring something new to the market. There is huge potential in this unexplored segment and we can lead the way with the launch of La Casera.”

RTD is the fastest-growing alcoholic beverage category globally, which witnessed an average growth rate of approximately 20% from 2020 to 2022. Growth is expected to continue, with the global market size estimated to exceed £39.2 billion by 2030.

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