Suntory Beverage & Food GB&I (SBF GB&I) is bringing back its charity drive initiative in 2025, this time donating stock of its Lucozade Energy Blue Burst.
After the line’s successful launch last year, the supplier is offering retailers the chance to share it with important local causes.
More than 60 retailers and 10 out-of-home operators are sharing 112 pallets – equivalent to 177,000 drinks.
SBF GB&I relaunches retailer charity drive
Julie Kaur, of Jules Convenience Store in Telford, Shropshire, said: “I regularly work with my local community to help support ongoing initiatives. Partnering with SBF GB&I for stock donations is a fantastic way for us to further assist our charity partners.”
Louisa Newlove, head of sales at SBF GB&I, added: “We always strive to support our retailers in the best way we can, recognising the value they bring to the heart of their communities. We are proud to partner with them to provide stock donations for many worthy causes, which align with our company value of giving back to society. We hope this initiative will be beneficial and timely ahead of any spring or summer events they have planned.”
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