Suntory Beverage & Food GB&I (SBF GB&I) has delisted several Lucozade and Ribena flavoured lines.

The following lines are no longer available:

• Lucozade Energy Raspberry PMP £1.25
• Ribena 600ml Raspberry & Rhubarb PMP £1.50
• Ribena 500ml Raspberry RTD PMP £1.19
• Ribena 500ml Cherry & Apple RTD PMP £1.19
• Ribena Sparkling 2l & 330ml both PMP and standard pack

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“To ensure we are focusing on producing the right drinks in the right formats for our retail customers and their shoppers, we have removed some drinks products from our range,” said Matt Gouldsmith, channel director route to market, SBF GB&I.

“We are driving the Ribena brand through our focused flavours strategy, with seven 500ml lines available to the wholesale trade including our best-selling Blackcurrant, Blackcurrant Light, Pineapple & Passion Fruit, Strawberry, and Mango & Lime, as well as Sparkling 500ml standard & 500ml price-marked packs.

“We’re driving sales of Ribena with heavyweight marketing spend including a TV advertising campaign which will be hitting screens very soon.”

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