Sparkling drinks brand Sanpellegrino has unveiled a redesign of its can range in the UK ahead of the launch of a Zero Added Sugar range.
The new design, rolling out across individual and multipack formats, is intended to reinforce the brand’s attributes of sun-ripened fruits and Italian origins.
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It is launching as the brand seeks to strengthen its position in the UK with a new campaign and the addition of a Zero Added Sugar extension to its range.
Sanpellegrino brand manager Aryna Yersak said: “The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
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