Kepak is aiming to drive sales for Rustlers as well as additional basket spend with the ‘Boost your burger’ campaign.

The campaign, which runs throughout the summer, intends to help shoppers tap into the ‘fakeaway’ trend by making their at-home consumption more exciting.

It encourages shoppers to buy additional ingredients alongside Rustlers burgers such as onions, tomatoes, lettuce and avocados.

Elaine Rothballer, head of marketing consumer brands at Kepak, said: “’Boost your burger’ enables Rustlers to further tap into the ‘fakeaway’ trend, where consumers are recreating their restaurant favourites at home in the face of the rising cost of living.

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“It’s also a great way for us to help retailers build basket spend in a challenging market by encouraging additional purchases.”

Retailers will have access to ‘Boost your burger’ PoS including shelf talkers, digital screen graphics, chiller vinyl and aisle fins.

Additionally, more than 500 independent retailers will benefit from tear-off shelf talkers from Kepak’s team of Rustlers reps, with recipe recommendations.

The supplier will also showcase these recipes to 5,000 FMCG industry colleagues at Barcode Festival on 6 July 2023, as well as partner with influencers on video content.

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