Kepak has launched an on-pack promotion across Rustlers as part of its ‘Boost Your Burger’ campaign, offering shoppers the chance to win six months’ access to Spotify Premium.

Until 23 July 2024, shoppers can upload an image of their receipt of any Rustlers product to winwithrustlers.com.

Retailers can support the promotion with PoS which they can download from Kepak’s trade website.

The supplier is also supporting the promotion with a social campaign across TikTok and Meta sites, as well as sponsoring a Spotify mood-boosting playlist which it says will generate over 28 million impressions.

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Additionally, Rustlers will host a pop-up at London’s King’s Cross stationthat will give away exclusive merchandise and Spotify Premium membership to select lucky consumers who share their burgers on social media.

The ‘Boost Your Burger’ campaign aims to inspire customers to customise their Rustlers products with additional ingredients.

For example, consumers can ‘Boost it Fiery’ by adding halloumi, a pineapple ring, lettuce and hot honey to a Rustlers Peri Peri Chicken Burger or ‘Boost it Spicy’ by adding tortilla crisps, jalapenos, spicy tomato salsa and pepperjack cheese to a Rustlers Classic Quarter Pounder.

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