Rubicon Raw is set to launch an on-pack promotion giving shoppers the chance to win ‘The ultimate snowsport experience’, as part of its continued partnership with GB Snowsport.

From 1 October, shoppers will be in with a chance of winning a snowsport lesson with a GB athlete, a week’s skiing holiday in Switzerland and £1,000 cash.

They can enter by buying cans featuring featuring GB Snowsport athlete and reigning Team Snowboard Cross world champion Charlotte Bankes. More than two million of these cans will be available, across plain and price-marked 500ml cans and some 4x500ml multipacks until the end of November.

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Jonathan Kemp, commercial director at Barr Soft Drinks, said: “We know around a third of Rubicon Raw sales come from new entrants into energy, so we’re confident that this fantastic competition will help retailers continue driving those incremental sales.”

Since launching in 2021, Rubicon Raw has sold more than 35 million cans, becoming the second-most successful innovation within soft drinks, according to IRI.

Retailers will have access to PoS to help drive incremental sales.

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