Rubicon Raw is marking its third year as energy partner of Boardmasters festival with a new on-pack promotion.
From 1 April, shoppers will have the chance to win one of 30 pairs of general admission tickets to the summer festival.
The promotion runs across the brand’s entire 500ml £1 price-marked pack (PMP) range.
Rubicon Spring to launch Pink Grapefruit Blood Orange variety
Barr Soft Drinks is supporting the promotion with a digital campaign and in-store PoS.
Rubicon Raw will also be visible at the festival from 7-11 August,
According to Barr Soft Drinks commercial director Jonathan Kemp, Rubicon Raw brought in 700,000 consumers to the energy drinks category last year and is the second most successful new soft drinks launch in the past three years, having sold 35 million cans.
Read more product news
Comments
This article doesn't have any comments yet, be the first!