Ready-to-drink (RTD) protein shake brand For Goodness Shakes has partnered with upcoming film Captain America: Brave New World.
More than 1.2 million special edition variants of the brand’s 20g and 25g Strawberry and Chocolate bottles will feature characters Captain American and Red Hulk.
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They will be available to independent retailers via Spar between January and April 2025.
Customers will also have the opportunity to win a trip for two to Washington D.C. worth more than £7,500.
The partnership will be supported with a marketing campaign mixing retail, out-of-home, digital and social media activity.
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