Ready-to-drink (RTD) cocktail brand BuzzBallz has launched a range of 12-packs with shelf-ready packaging.
The packs are available in Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini varieties (13.5% ABV). The supplier says they have been designed for retailers to better display their BuzzBallz, although they can sell them to customers at their own prices.
They feature a tear-off section for ease of in-store presentation and have six cans to a layer, which the supplier says allows them to slot neatly on shelves in chillers.
Broadland Drinks launches alcoholic RTD Twistea
Tim Dunlop, brand director at Hammonds of Knutsford, BuzzBallz’ UK distributor, said: “We wanted to make it as easy as possible for our customers in the independent and convenience channels to display our products and make the range eye-catching on shelf or in the chillers. The packs appeal to grab-and-go shoppers and the impulse opportunity, as well as those stocking up for parties and gatherings.
“We know the RTD category is thriving and there is a trend for premium, premixed cocktails for at-home consumption. Consumers are looking for simple, versatile, great-tasting serves that bring excitement to occasions, and the exciting BuzzBallz Cocktails bar-strength range is a fantastic option.”
Dunlop added that summer will be a key occasion to drive BuzzBallz sales, with many at-home and outdoor events, as well as on-the-go opportunities such as festivals and picnics.
Read more product news
Comments
This article doesn't have any comments yet, be the first!