Ready-to-drink (RTD) cocktail brand BuzzBallz has launched a range of 12-packs with shelf-ready packaging.

The packs are available in Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini varieties (13.5% ABV). The supplier says they have been designed for retailers to better display their BuzzBallz, although they can sell them to customers at their own prices.

They feature a tear-off section for ease of in-store presentation and have six cans to a layer, which the supplier says allows them to slot neatly on shelves in chillers.

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Tim Dunlop, brand director at Hammonds of Knutsford, BuzzBallz’ UK distributor, said: “We wanted to make it as easy as possible for our customers in the independent and convenience channels to display our products and make the range eye-catching on shelf or in the chillers. The packs appeal to grab-and-go shoppers and the impulse opportunity, as well as those stocking up for parties and gatherings.

“We know the RTD category is thriving and there is a trend for premium, premixed cocktails for at-home consumption. Consumers are looking for simple, versatile, great-tasting serves that bring excitement to occasions, and the exciting BuzzBallz Cocktails bar-strength range is a fantastic option.”

Dunlop added that summer will be a key occasion to drive BuzzBallz sales, with many at-home and outdoor events, as well as on-the-go opportunities such as festivals and picnics.

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