Rose Marketing has extended its The Candy Castle Crew 90g gummy bags range with six new lines.

The new lines comprise Rainbow Belts, Rainbow Pencils, Assorted Pencils, Fizzy Worms, Fizzy Blue Bears and Bubble-gum Bottles, all available in £1 price-marked packs (PMPs).

As part of the launch, three of the lines – Assorted Pencils, Fizzy Pencils and Fizzy Rainbow Belts – are vegan.

The supplier offers retailers supporting PoS and assets such as shelf-edge labels and wobblers.

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Steven Watt, CEO at Rose Marketing said: “It’s crucial for retailers to stay attuned to products and pack formats that really resonate with consumers. Price-marked packs account for over half of the snacking segment and purported to be growing annually by 9%. The £1 bags have really gained prominence in recent times as they are perfectly aligned to cater for the value-conscious shopper.

“We are therefore confident that these additional six lines will provide retailers with a greater opportunity to drive pre-planned sales and impulse buys. They also offer great benefit to the retailer as they can build trust with clear, consistent checkout pricing. This range responds to contemporary confectionery, flavour and vegan trends whilst meeting the changing shopper preferences, particularly in these challenging economic times.”

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