Importer and distributor Rose Marketing has partnered with Swizzels to distribute a range of branded Freeze & Squeeze Slush Pouches.

Offering the taste of Drumstick Squashies in an ambient frozen slushie form, the range is available in two of the most popular Drumsticks flavours, Original Raspberry and Sour Cherry & Apple.

World of Sweets urges retailers to stock up on freezables ahead of summer

Each variety has an RRP of £1.39. They are made with real fruit juice, contains no added sugar and is also suitable for gluten-free, vegetarian, vegan and halal diets.

They can be stored ambiently on grocery shelves for shoppers to buy and freeze at home, and are available to retailers in single-flavour displays of 12 in shelf-ready packaging.

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