Rockstar Energy is launching a new “2 for £2” price-marked pack (PMP) offering across its range, available from the new year.

The multibuy offer comes as stimulant energy drinks are growing by 5.8% year on year and are adding £50.3m in value to convenience.

It will roll out across the entire range, including Tropical Guava, Blueberry Pomegranate, Mango, and several Zero Sugar options, including Blueberry, Watermelon & Kiwi, and Strawberry & Lime. The existing £1.29 individual PMP will also still be available.

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Ben Parker, commercial director at Britvic, said: “Our new multibuy ‘2 for £2’ PMP comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks.

“With stimulant energy now the number one soft drink segment in convenience it is more important than ever for us to support the channel by offering products that meet the high demand for energy drinks and provide value. With flavours and no sugar driving the category forward, growing 8.3% and 3.9% respectively, the new PMP makes Rockstar Energy the go-to choice for every energy fan.”

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