Cracker brand Ritz is launching an on-pack promotion offering one shopper the chance to win £10,000 ahead of Christmas.
The top prize of £10,000 is just one of several cash prizes as well as experiential prizes up for grabs. To help promote the giveaway, Ritz 150g packs will have a limited-edition design with Christmas crackers and a starry pattern.
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According to supplier Mondelez International, Ritz sales tend to see an uplift during the festive season.
Emma Holt, brand manager for Ritz at Mondelez, said: “Ritz has always been synonymous with this time of year as shoppers stock up on savoury treats and nibbles, so this far-reaching promotion has been specially tailored to help retailers tap into this opportunity as much as possible.”
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