Cracker brand Ritz is launching an on-pack promotion offering one shopper the chance to win £10,000 ahead of Christmas.

The top prize of £10,000 is just one of several cash prizes as well as experiential prizes up for grabs. To help promote the giveaway, Ritz 150g packs will have a limited-edition design with Christmas crackers and a starry pattern.

Jacob’s Crinklys join Pladis’ festive savoury range for 2024

According to supplier Mondelez International, Ritz sales tend to see an uplift during the festive season.

Emma Holt, brand manager for Ritz at Mondelez, said: “Ritz has always been synonymous with this time of year as shoppers stock up on savoury treats and nibbles, so this far-reaching promotion has been specially tailored to help retailers tap into this opportunity as much as possible.”

Read more product news