Rio Soft Drinks has launched a 1.5l bottle version of its original tropical drink, to tap into the growth of take-home formats in fruity carbonates.
The launch comes amid growth both for the brand and the format. Rio Tropical Fruit is currently the fastest-growing flavour in the flavoured carbonates category, having grown by more than 50% in two years, according to IRI. Overall, the Rio brand has grown by 29% annually.
Boost adds to Energy range with Lemon & Lime launch
Additionally, 40% of fruit carbonated shoppers buy a 1.5l or 2l drink once a week or more, according to market intelligence firm Vypr.
Adrian Hipkiss, marketing and international business director at Boost Drinks and Rio, said: “Considering the rising popularity of take drink home formats, which have grown 13.5% since last year, we felt there was a gap in the market for a 1.5L bottle of our original Rio Tropical flavour. Rio is both a drink that can cater to a range of drinking occasions as well as a beverage choice for those looking for a healthier alternative to sugary drinks. Packed with flavour and made for sharing, we can’t wait to see how this release performs for our customers and their core consumer groups.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!