Supplier: Pilgrim’s Food Masters

Campaign spans: TV, social media, out-of-home

Richmond has announced that it will be investing £2.6m into its ‘Good Times’ marketing campaign.

The campaign will span TV, social media and out-of-home launches along with consumer giveaways and in-store promotions.

Broken Walkers stock costing retailers a packet

The ‘Good Times’ campaign aims to highlight its Pork and Meat-Free Sausages. Across the entire Richmond range, its Meat-Free range is the third biggest meat-free brand in the category, displaying growth of £113.4m in 2019 to £190.1m in 2024.

Chris Doe, marketing and innovation director at Pilgrim’s Food Masters, said: “Our range has something for everyone, and we wanted to reflect that in our marketing, our comms and the future of the brand.” 

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