Ribena is launching an on-pack promotion for the summer offering shoppers the chance to win family experiences and cash prizes.

Prizes include UK holiday packages and experience vouchers, as well as 1,000 cash rewards. The promotion is running across the brand’s full range of formats, launching across its squash range this month before expanding to its ready-to-drink lines in May.

Aurelie Patterson, head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), said: “This fun new campaign showcases how we as a brand put consumers at our heart, giving families the chance to come together and make memories this summer with the delicious taste of Ribena.

SBF partners with retailers for Ribena giveaway

“It’s also a great sales opportunity for retailers during the key selling season for soft drinks – capturing those additional sales at an important time. It’s our most extensive summer promotion ever – running across both our squash and ready-to-drink range – so retailers should make sure they’re stocked up and ready for the extra demand!”

Alongside the promotion, the Ribena berries are back on TV this summer after the success of last year’s campaign, which reached 67% of people across the UK.

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