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 Product News/Soft Drinks

Ribena launches limited £1 PMPs for RTD range

It will be available across Ribena’s Blackcurrant, Blackcurrant No Added Sugar, Pineapple & Passion Fruit, Strawberry, Very Berry, Mango & Lime varieties

ribena rtd pmp
  • Product: Ribena RTD 500ml £1 PMP
  • Supplier: Suntory Beverage & Food GB&I
  • RRP: £1 PMP
  • Available: July-October

Suntory Beverage & Food GB&I (SBF GB&I) is launching a £1 price-marked pack (PMP) across its Ribena ready-to-drink (RTD) range for a limited time from July to October.

It will be available across Ribena’s Blackcurrant, Blackcurrant No Added Sugar, Pineapple & Passion Fruit, Strawberry, Very Berry, Mango & Lime variants.

Ribena’s bouncing berries to return this summer

Aurelie Patterson, head of Ribena at SBF GB&I, said: “At a time when shoppers are continuing to seek value from brands, Ribena’s new price-marked pack is set to meet this need and is a great proposition for retailers and shoppers alike.”

The Ribena brand is currently worth £120m in retail sales, which the supplier hopes to build on with the PMP range. Its no-added-sugar range is also growing annually by more than 38% in convenience.

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