KP Snacks has launched a social media campaign featuring retailer members of its SnacKPartners forum, to highlight its “Heritage” brands.

Retailers Avtar ‘Sid’ Sidhu, Sunita Aggarwal, Atul Sodha, Bobby Singh and Arjun Patel each spotlight one of five iconic KP Snacks Heritage brands including Nik Naks, Discos, Space Raiders, Roysters, and Wheat Crunchies.

In a series of light-hearted, tongue-in-cheek social media shorts, the five SnacKPartners not only bring these brands to life but also share useful tips on how to boost sales in the crisps, snacks & nuts (CSN) category.

KP launches retailer cash giveaway in support of ‘Heritage’ brands

For example, in Singh’s video, he eats a packet of Discos and transforms into an 80s-inspired disco dancer, while Sodha dresses as the Space Raiders alien figure.

Each video includes a call to action for retailers to look out for KP Snacks’ latest sales incentive, which offers retailers the chance to win one of 90 £500 cash prizes by purchasing selected Heritage Brand products to range in their store.

Claire Barley, trade communications lead at KP Snacks, said: “Word of mouth is so important in the retail community and we want to help retailers boost category sales in a way that’s both useful and entertaining.”

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