JTI is marking 150 years of its Benson & Hedges tobacco brand with a ‘Great £150 giveaway’, offering 50 retailers the chance to win £150 each.

To enter, retailers need to log onto JTI Advance to enter a new dedicated Benson & Hedges trade microsite, which contains details on how to enter the prize draw with full terms and conditions.

Winners will be picked every fortnight from 30 June until 11 August. Non-winning entries will be placed into the next draw.

JTI engages with independent retailers

Mark McGuinness, marketing director at JTI UK, said: “We couldn’t be prouder to have reached this extraordinary anniversary and still have such a successful brand that retailers can rely on to provide their customers with great quality cigarettes and rolling tobacco. It’s important for us to celebrate the brand’s heritage, but we know our success is also down to the support of our retailers throughout the years.

“So, in this very special year, we want to shine a light on our trade partners and this prize draw is just one way of giving back and thanking retailers, with other activities to follow later in the year too. We want to continue looking forward for this heritage brand and can’t wait to see what the next 150 years of Benson & Hedges brings.”

Retailers are allowed one entry and prize only. All winners will be selected and contacted by 8 September.

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