Relentless to roll out Fruit Punch variety in pursuit of summer sales

• Product: Relentless Fruit Punch
• Supplier: Coca-Cola Europacific Partners
• RRP: £1 PMP
• Available: May (plain), June (PMP)

Coca-Cola Europacific Partners (CCEP) is adding a Fruit Punch variety to its Relentless energy drinks range.

The new tropical flavour has been launched to help drive summer sales of Relentless, which is currently the number four energy drink brand in Britain, according to Nielsen figures.

It will be rolling out in plain packs in May, with a £1 price-marked pack (PMP) to follow in June.

Relentless adds Watermelon variety to Zero Sugar range

The supplier will support the launch with PoS materials from My.CCEP.com.

Helen Kerr, associate director of portfolio development at CCEP GB, said: “The energy drinks market is booming and is now worth more than £2bn in GB and growing, and innovation is key to driving this momentum. This latest arrival follows the introduction of the Relentless Zero Sugar range, which has generated nearly £9m since launching in summer 2022 and continues to deliver double digital volume and value growth.

“Over the last decade energy drinks have become more mainstream, offering the same great taste and choice of soft drinks with added functional benefits.  We know that energy shoppers are three times more likely to buy innovation v’s wider soft drinks, so we’d recommend that retailers tap into this by stocking up on the new Relentless Fruit Punch variant.” 

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