Reese’s launches Fast Break bar

• Product: Reese’s Fast Break
• Supplier: The Hershey Company
• RRP: £1.15
• Available: now

Confectionery brand Reese’s is expanding its UK portfolio with the addition of the Fast Break bar, a nougat bar containing its characteristic peanut butter.

The new bar is available to all major wholesalers and independent retailers, according to supplier The Hershey Company.

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Its launch comes as Reese’s has seen 25% growth in symbols and independents in the past year.

Jackson Hitchon, general manager of Europe and world travel retail at The Hershey Company, said: “We are excited to bring the Reese’s Fast Break bar to the UK, offering a new way to enjoy the beloved combination of peanut butter and chocolate flavours, now enhanced with soft nougat.

“At Hershey, we pride ourselves on delivering innovative, delicious products that meet evolving consumer tastes. Our Reese’s Fast Break bar is perfect for UK consumers seeking both indulgence and on-the-go convenience.”

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