Red Bull Zero is brand’s first calorie-free launch

• Product: Red Bull Zero
• Supplier: Red Bull
• RRP: £1.65 (250ml), £1.60 (250ml PMP), £2.10 (355ml), £2.60 (473ml), £5.40 (4x250ml), £9.50 (8x250ml)
• Available: now

Red Bull is broadening its no-sugar offering with the launch of Red Bull Zero, which contains both zero sugar and zero calories.

The new launch, which has the same flavour as Red Bull Original, comes as 75% of shoppers are now considering health when they choose a soft drink.

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It is the supplier’s second major sugar-free innovation this year, following the launch of Red Bull Pink Sugarfree Edition, its first sugar-free-only launch.

The supplier has also grown the number of shoppers of its no-sugar products year on year as well as their purchase frequency.

Red Bull Zero is launching in 250ml plain and £1.60 price-marked cans, as well as 355ml, 473ml, 4x250ml and 8x250ml formats.

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