• Product: Red Bull Summer Edition White Peach
• Supplier: Red Bull
• RRP: £1.70 (250ml plain), £1.65 (250ml PMP), £2.10 (Sugarfree 355ml), £5.40 (4x250ml)
• Available: 3 March

Red Bull has unveiled Summer Edition White Peach, its latest limited-edition seasonal variant, ahead of its launch on 3 March.

The new flavour includes notes of white peach and citrus peel, with a smooth and floral finish, the supplier says.

Consumer feedback has been positive, led by younger shoppers who say they would be likely to try a white peach-flavoured energy drink.

Red Bull Zero is brand’s first calorie-free launch

New products have been important for Red Bull’s incremental sales, attracting many shoppers who are new to the Red Bull brand as a whole.

Editions have also accounted for nearly a third of all functional energy flavoured growth in 2024.

Summer Edition White Peach will be available in 250ml plain and £1.65 price-marked cans, as well as a 4x250ml pack and a 355ml Sugarfree variant.

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