Red Bull unveils second Winter Edition, Iced Vanilla Berry

• Product: Red Bull Winter Edition Iced Vanilla Berry
• Supplier: Red Bull
• RRP: £1.60 (250ml), £1.55 (250ml PMP), £1.95 (Sugarfree 355ml), £5 (Sugarfree 4x250ml)
• Available: Mid-September

Red Bull has unveiled its second Winter Edition launch, Iced Vanilla Berry, ahead of a launch later this month.

The new flavour has the taste of blueberry, vanilla, cotton candy and notes of eucalyptus. It will be rolling out across wholesale depots from mid-September, ahead of a full cross-channel launch on 1 October.

Red Bull to launch impulse-exclusive mixed multipack

Red Bull’s first Winter Edition, Spiced Pear, drove 35% of Red Bull Editions’ growth within its first 12 weeks of sale, and 82% of Red Bull Edition shoppers want to try new energy flavours often. Additionally, 72% of consumers tested said they would be likely to buy an iced vanilla berry flavoured drink.

It will be available in 250ml plain and £1.55 price-marked cans, a Sugarfree 355ml can with an RRP of £1.95, and a Sugarfree 4x250ml multipack at £5.

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