• Product: Red Bull Pink Sugarfree Edition
• Supplier: Red Bull
• RRP: £1.55 (250ml), £1.95 (355ml), £5 (4x250ml)
• Available: now (Booker), 1 July (nationwide)

Red Bull has unveiled Pink Sugarfree Edition, the first sugar-free only member of its Editions range.

The new launch combines the tastes of raspberry and other forest fruits with herbal notes of verbena.

It is currently available to independents exclusively through Booker, ahead of nationwide expansion on 1 July, in 250ml, 355ml and 4x250ml formats.

Red Bull launches Summer Edition Juneberry variety

Pink Sugarfree Edition is Red Bull’s second Editions launch of the year, following Curuba Elderflower, and it comes off the back of the range growing its shoppers sevenfold in the past two years. Additionally, Red Bull’s Sugarfree lines have grown by 24% in the past year.

According to the supplier, 83% of energy drink consumers want to buy across a variety of flavours, with 50% of Editions buyers being new to Red Bull as they are drawn in by new flavours.

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