Red Bull to launch impulse-exclusive mixed multipack

• Product: Red Bull mixed multipack
• Supplier: Red Bull
• RRP: £5.25, £5.35 (PMP)
• Available: 1 June

Red Bull is aiming to tap into the take-home occasion and drive trial of its Editions variants with the launch of a mixed multipack.

Available from 1 June, the 4x250ml pack includes the original Red Bull variety, as well as Red Edition, Tropical Edition and Blue Edition.

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This will help cater to Red Bull shoppers, 88% of whom like to buy across a variety of flavours/

The launch comes off the back of an 86% increase in functional energy drink occasions at home since 2019, as well as a 14% value sales growth in energy drink multipacks.

Additionally, Red Bull multipacks account for 42% of multipack growth. Red Bull’s original 4x250ml multipack, the top seller, sells more than double that of the next top seller.

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