• Product: Quaker Protein Strawberries & Cream
• Supplier: PepsiCo
• RRP: £3.50 (8 sachet carton), £1.30 (pots)
• Available from: July

Quaker Oats is adding to its Protein range with a new Strawberries & Cream variety, as well as expanding its Peanut Butter variety to a new pot format.

The new variety will be available to convenience stores from July, having initially launched this week in Morrisons.

Quaker Oats bulks up Protein range

Divesh Parmar, Quaker UK general manager at PepsiCo, said: “Demand for hot protein cereals shows no signs of slowing down, growing by over 20% in the last 12 months. While consumers are recognising the importance protein breakfast items play in supporting their overall wellbeing, we also know that younger shoppers are looking for different flavours and in particular more dessert flavours to enjoy.

“As the number one brand within Hot Cereals, we’re in a strong position to add more excitement to the segment.  Our new Protein Strawberries & Cream flavour offers shoppers a unique flavour which will help to attract younger consumers to the market.”

The supplier will support the launch with a September marketing campaign including sampling, online media and in-store support.

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