Pukka has added to its savoury pastry-to-go range with an All Day Breakfast Slice and a Chicken Pasty.
The All Day Breakfast Slice (RRP £1.75) consists of baked beans, sausage, smoked bacon and mushrooms in a golden puff pastry case.
The Chicken Pasty (also £1.75) contains roast chicken, potato, swede, onion and gravy. Both new launches can be enjoyed hot or cold.
Pukka launches new flavour trio for ‘peak pie season’
Isaac Fisher, managing director at Pukka, said: “We’ve already taken the slices market by storm, becoming the second-bestselling slices brand in retail, and we’re going to continue pushing the category forward, with innovation such as our All Day Breakfast Slice. Bringing together great taste and something new to Slices, this launch gives shoppers the opportunity to enjoy Pukka hot or cold at breakfast, lunch, dinner – and everything in between.”
He added: “If that wasn’t enough, fresh out of the oven is our Pukka Chicken Pasty. Traditionally, pasties are made with beef – and our very own Beef Pasty is no exception. But we want everyone to be able to enjoy the great taste of a Pukka Pasty, so launching a new version for those who prefer chicken was a natural next step.”
The new launches come as Pukka has grown retail sales value by 23% to reach £70m, growing more than twice as fast as its market.
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