Product of the Year has revealed the winners of its 2025 awards.

Now in their 21st year, the awards see 8,000 adult UK consumers vote for their favourite new products in a survey conducted by Kantar.

Winners in key convenience categories include:

• Beer: Birra Moretti Sale Di Mare
• Body Skincare: Dove Advanced Care Body Wash Range
• Cat Food: Felix Doubly Delicious Dry Cat Food, Nestlé Purina Petcare
• Chewing Gum: Mentos Pure Fresh Gum Duo Packs
• Chips: Birds Eye Crispy Chips
• Cider: Strongbow Strawberry Cider
• Coffee: Kenco Millicano Cadbury Mocha
• Crisps & bagged snacks: Extra Flamin’ Hot Doritos, Walkers Max and Wotsits Crunchy
• Dog food: Winalot Friday Suppers
• Flavoured milk drink: Starbucks Frappuccino Caramel No Added Sugar
• Formula Milk: Aptamil Follow On Milk Tabs
• General household: Harpic Hygienic & Fresh Stickers
• Household cleaning: Cillit Bang Expert 100% Limescale Remover
• Household fragrance: Air Wick Essential Mist
• Household paper: Flash Kitchen Roll
• Laundry additive: Comfort Scent Booster Elixir
• Laundry: Persil Wonder Wash Range
• Menstrual care: Always FlexProtect
• Nicotine pouch: Velo Icy Fruits
• Premixed spirit: Jack Daniel’s & Coca‑Cola
• Protein drink: Starbucks Protein Drink with Coffee
• Suncare: Hawaiian Tropic Hydrating Protection Lotion SPF50
• Sweets: Mentos Discovery
• Toilet tissue: Andrex Ultimate Quilts Vanilla & Sandalwood Fragranced Toilet Tissue
• Vegetarian: Lurpak Plant Based
• Wipes: Wet Ones Be Fresh Antibacterial Wipes

The full list of 2024 winners across 43 categories can be viewed at the Product of the Year website.

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