Product of the Year has revealed the winners of its 2024 awards.

Now in their 20th year, the awards see 8,000 adult UK consumers vote for their favourite new products in a survey conducted by Kantar.

Winners in key convenience categories include:

• Alcohol: Strongbow Tropical Cider
• Biscuits: McVitie’s White Chocolate Digestives
• Cat food: Whiskas Pouch Reset
• Cereal: Coco Pops Chocos
• Chewing gum: Mentos Pure Fresh Gum in paperboard bottle
• Convenience food: Ben’s Original One Pan Creations
• Dog food: Butcher’s Nourishing Food for Dogs Healthy Heart Tins
• Eco: Andrex Summer Fresh Washlets
• Filled pasta: La Famiglia Rana Prawn, Burrata & Lemon Zest Mezzelune
• Formula milk: Cow & Gate Follow-on Milk Value Pack
• Heated tobacco: Ploom X Advanced
• Iced coffee: Starbucks Chilled Classics Skinny Multiserve
• Laundry additives: Comfort Concentrated Fabric Conditioner Range
• Laundry detergent: Surf Peony & Rose Concentrated Liquid Laundry Detergent
• Multi-surface cleaning: Dettol Protect 24 Spray and Wipes
• Pasta sauce: Dolmio Intensify Pasta Sauce
• Plant-based milk: Oddlygood Barista Vanilla Flavour Oat Drink 1L
• Plant-based food: Heinz Beanz Bowlz
• Sauce & seasoning: Bisto Roast Seasoning
• Sweet treats: Cadbury Crunchie Celebration Cake
• Sweets: Fruit-tella Curiosities
• Toilet care: Domestos Power Foam
• Toilet tissue: Little Duck Supreme 3 Ply Quilted Toilet Tissue
• Wine: Joy Wine
• Yoghurt: Actimel Plus

The full list of 2024 winners across 43 categories can be viewed at the Product of the Year website.

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