• Products: Pork Farms Maple Cured Bacon Strips, Pork Farms Frankfurters
• Supplier: Compleat Food Group
• RRP: Both £2.50
• Available: now

Pork pie brand Pork Farms is expanding into the meat snacking category with four new products – Maple Cured Bacon Strips, Frankfurters, Meatballs and Bratwurst.

Two of the lines, Maple Cured Bacon Strips and Frankfurters, are available to convenience retailers at an RRP of £2.50 each.

Both are ready to be eaten cold or can be heated up.

The launch of the products comes as the meat snacking category is growing by 10% annually to be worth £384m.

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Pork Farms marketing manager Nick Partridge said: “At Pork Farms we have a long history in creating the highest quality pork pies, which has helped the brand grow by 45% in the past year alone and cemented our position as the UK’s number one brand in pork pies. We are now using our significant expertise to move beyond creating the tastiest pork pies to deliver the best in pork meat snacking, to attract a new, younger audience and draw more shoppers to the fixture.

“Meat snacking offers significant opportunities for innovation, and our four new products are bringing exciting new flavours and formats to the category. It is just the start of an exciting pipeline of NPD for Pork Farms in 2024 as we seek to shake up and drive growth in the category.”

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