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Pollen + Grace unveils veg-led ready meals

The launch taps into consumer insights that show shoppers want healthy and convenient meals

Pollen + Grace is launching a line of veg-led ready meals this month.

The initial range includes three dishes: Rich Aubergine + Lentil Moussaka, Saag Aloo Potato Pie and Thai Red Vegetable Curry.

Three further meals will launch in March 2024, with a Garden Vegetable Pie, Chickpea Tikka Masala and Thai Green Vegetable Curry joining the line up.

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The range is available to independent retailers via CLF Distribution.

Stephanie Kingston and Kristina Komlosiova, the founders of Pollen + Grace, said: “We know that a third of shoppers are encouraged to buy meals when they contain visible, healthy ingredients.

“We’re helping shoppers see that it’s possible to have a nutritionally balanced and delicious ready meal.”

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