PML expands Terea Pearls range for Iqos devices with two new flavours

• Products: Terea Riviera Pearl, Provence Pearl
• Supplier: Philip Morris Limited
• RRP: £7
• Available:

Philip Morris Limited (PML) has expanded its Terea Pearls capsule range for Iqos heated tobacco devices with the launch of Riviera Pearl and Provence Pearl devices.

Terea Pearls feature new capsule technology which allows users to switch from a traditional tobacco blend to a unique flavour with a single click. They are only compatible with the Iqos Iluma device.

Riviera Pearl has a raspberry rose flavour while Provence Pearl is grape with menthol flavoured.

PML expands Iqos flavour options with Terea Pearls launch

“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes,” said Anthony Loinsard, head of Iqos at PML.

“Capsulated heated tobacco products offer retailers a unique proposition for legal-aged nicotine users to seamlessly switch from traditional tobacco blends to unique flavour blends of their choice with a single click.

“With the addition of two new flavours, Riviera and Provence, we will continue to strengthen the taste portfolio of Iqos Iluma, providing an appealing and real tobacco alternative for adult nicotine users who would otherwise return to smoking cigarettes.”

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