PML expands Iqos flavour options with Terea Pearls launch

• Product: Terea Pearls
• Supplier: Philip Morris Limited
• RRP: N/A
• Available: now

Philip Morris Limited (PML) is expanding the range of flavours on offer for its Iqos heated tobacco device with the launch of Terea Pearls.

Terea Pearls feature new capsule technology which allows users to switch from a traditional tobacco blend to a unique flavour with a single click. They are only compatible with the Iqos Iluma device.

They are launching in four flavours:

• Abora Pearl: tobacco blend with strawberry and basil
• Amelia Pearl: tobacco blend with watermelon with menthol
• Starling Pearl: tobacco blend with green apple with menthol
• Twilight Pearl: tobacco blend with blueberry with menthol

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“The responsible use of flavours is a critical factor in helping adult smokers switch to better alternatives,” said John Rennie, commercial director at PML. “With capsulated combustible cigarettes no longer available in the UK, capsulated heated tobacco products offer retailers a unique proposition for legal-aged nicotine users to seamlessly switch from traditional tobacco blends to unique flavour blends.

“The Terea Pearls range strengthens the flavour portfolio of Iqos Iluma with a real tobacco alternative that elevates the heated tobacco experience in a market where demand for capsulated products remains strong.”

Select Terea Pearls are launching across certain channels with profit-on-return (PoR) offers.

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