• Product: McVitie’s Jaffa Cakes Cola Bottle Flavour, Jaffa Cakes Bars Cola Bottle Flavour
• Supplier: Pladis
• RRP: £1.25 PMP (biscuits), £1.80 (cakes)
• Available: End of July (biscuits), mid-August (£1.80)

Pladis is expanding its McVitie’s Jaffa Cakes range beyond fruit flavours with the launch of the limited-edition Cola Bottle Flavour.

The new flavour will be available across Jaffa Cakes biscuits and Jaffa Cakes Bars. The former will be available to wholesale and convenience in a channel-exclusive £1.25 price-marked pack (PMP) from the end of July, while the latter will be available from mid-August with a £1.80 RRP.

Our Original Jaffa Cakes are a store-cupboard staple for 7.1 million UK households, and we’ve been building on this success for years by adding a range of fruity flavours to our portfolio,” said Adam Woolf, marketing director – McVitie’s at Pladis UK&I.

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“But there’s huge appetite among the next generation of snacking shoppers for something genuinely new and different – and as the original cake in the biscuit aisle, we know a thing or two about doing something different. So, as well as catering to shopper demand, our latest launch is the perfect embodiment of the playful, out of the ordinary essence that’s Jaffa Cakes’ heartland.

“Inspired by the enduring popularity of both McVitie’s Jaffa Cakes and Cola Bottle sweets, McVitie’s Jaffa Cakes Cola Bottle Flavour is tailor-made for those who’ve got the bottle to branch out and give bold new flavour combinations a go. We’re also very confident this will appeal to shoppers, having come out on top as the best-performing flavour amongst 18-34 year-olds in our pre-launch testing.”

The supplier will be supporting the launch with outdoor advertising, social and influencer content and in-store activations.

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