Pladis has partnered with The Trussell Trust as part of its new ‘Together we make food go on & on’ initiative.
As part of its new partnership, Pladis will be donating 5p from every sale across its entire Jacob’s portfolio to The Trussell Trust.
Quaker Oats bulks up Protein range
The initiative is geared towards raising £50,000 for the charity.
The money raised will enable the charity to train up to 2,000 new food bank volunteers or provide crisis support funding for up to nine food banks across the country.
With investment in social media, influencer, radio, shopper and PR activity, Pladis is set to reach an estimated 77m consumers with this latest charity partnership.
Read more product news
Comments
This article doesn't have any comments yet, be the first!