Pladis launches convenience-exclusive Flipz Cinnamon Bun variety

• Product: Flipz Cinnamon Bun
• Supplier: Pladis
• RRP: £1.25 PMP (80g), £1.65 (90g)
• Available: 12 June (Co-op, Nisa), wider availability later

Pladis is expanding its Flipz snack brand with the launch of a limited-edition Cinnamon Bun variety.

The new flavour is exclusive to convenience and wholesale, launching initially on 12 June in Co-op and Nisa before wider expansion in the following weeks. It will be available in an 80g £1.25 PMP and a 90g sharing bag with a £1.65 RRP.

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Its launch comes as UK consumption of cinnamon products has increased by 59.5% since 2016, according to Adam Woolf, marketing director at Pladis UK&I.

Flipz is currently worth £12.7m and is growing by 7.6% in total retail. Within convenience it is seeing value and volume growth of 30% and 18%.

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