Pladis has confirmed the integration of the Godiva chocolate brand into its portfolio, to sit alongside brands including McVitie’s, Carr’s, Jacob’s, Ülker and BN.

To support the move, which began in 2023, the supplier has appointed former Nike, The North Face and Sephora executive Steve Lesnard as president of Godiva, effective 1 May 2024.

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According to Pladis, Lesnard will “grow and sustain Godiva’s position and expertise in the premium chocolate category, leveraging ongoing support from Pladis to take Godiva and its legendary chocolate to new heights”.

Commenting on his appointment, Lesnard said: “I’m energised by the opportunities Godiva has, to continue benefiting from Pladis’ industry-leading insights, extensive retail customer relationships, innovative R&D, and highly focused, profitable growth strategy.”

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