• Product: Veev One
• Supplier: Philip Morris Limited
• RRP: £8.99 (starter kit), £5.99 (two pods)
• Available: September

Philip Morris Limited (PML) has expanded its vaping range in the UK with the launch of the Veev One pod system.

Veev One is launching in the UK after a successful launch in other countries over the past year, having become the number one closed-pod vape system in Italy and Czechia, according to PML figures.

It carries an RRP of £8.00 for a starter kit, or £5.99 for two pods. At launch, there are 12 pod flavours across three taste categories – aromatic, cooling & crisp, and warm. The supplier says a pod offers up to 1,000 puffs.

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The device also uses ceramic heating technology to prevent burnt taste. Its battery can be fully charged in less than 45 minutes. Pods are also see-through to easily see how much liquid is left and come with a magnetic detector to click safely to the device and avoid leakage.

Veev One will be available in five colours from September. Better Retailing has asked PML about availability for independent retailers.

John Rennie, commercial director at PML, said: “The closed systems market has grown 35% since January, with millions of adult smokers and nicotine users seeking new alternatives.

“As the UK market evolves, Veev One stands out as a premium, responsible, and recyclable, e-cigarette, with proven success across Europe.”

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