PepsiCo has unveiled a rebrand of its Frazzles and Chipsticks ranges, including new pack designs and increased pack sizes across Frazzles price-marked packs (PMPs) and multipacks.
Frazzles 49p PMPs have increased from 34g to 41g, while £1.25 PMPs are now 90g, up from 75g.
The refreshed PMPs are rolling out across convenience currently, while the six-packs, up to 6x20g from 6x18g, are initially available in selected grocery stores.
Walkers launches Smokin’ BBQ Sauce variety
Rachael Smith, head of marketing of extruded snacks at PepsiCo, said: “The refreshed packaging includes new artwork across all our Frazzles and Chipsticks formats, including PMPs and more compact packaging across the six-pack formats. The elevated quality of the packaging will both appeal to current fans of the Frazzles and Chipsticks ranges and introduce these much-loved snacks to a new generation of snack lovers.
“By increasing the pack sizes of our Frazzles PMPs while maintaining the same recommended retail price, we’re offering consumers more of the snacks they love. These moves will allow retailers to meet shopper demands for both quality and value.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!