PepsiCo is launching a new snacking category guide, ‘Max Your Snacks’, designed to help convenience stores maximise savoury snack sales.
The guide comes off the back of research from the supplier which finds that convenience retailers could be missing out on an average of £17,800 worth of savoury snacks every year, and could drive an additional uplift of 16% by optimising their category.
It offers retailers insights on the right space, range, layout, points of interruption and new products to make the most of their savoury snacking range.
‘Max Your Snacks’ is available exclusively via the Shopt app with an account. PepsiCo is also giving retailers the chance to earn cash rewards for downloading the guide, as well as an exclusive competition for those who engage with its advice.
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Retailers who download the guide will earn £2 in credit on their Shopt account. Additionally, from 1 April, retailers who have downloaded the guide will be invited to take part in a follow-up offer to stock five of PepsiCo’s recommended price-marked pack (PMP) lines. If they upload a photo of the stocked items, they will be entered into a prize draw, with 30 winners each receiving £100.
Nic Storey, senior sales director, impulse at PepsiCo, said: “Through our ‘Max Your Snacks’ guide, we’re equipping retailers with expert insights to help them feel confident, informed, and empowered to grow their business and unlock additional revenue.
“While launches like Extra Flamin’ Hot and Doritos Dinamita have injected excitement into the category, NPD is just one part of savoury snacking. It’s vital that we also work collaboratively with our retail partners to support our range as well and help them make PMPs work as hard as possible. This is a key format for the channel which we continue to support, ensuring our core range and bestsellers are available at great value to shoppers.”
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