• Product: Pepsi Max Caffeine Free 500ml
• Supplier: Carlsberg Britvic
• RRP: TBC
• Available: March

Carlsberg Britvic is tapping into growing consumer demand for caffeine-free options with the launch of Pepsi Max Caffeine Free in a 500ml bottle format.

The supplier aims to expand the reach of the variety, which is the leading sugar and caffeine-free cola, worth £20m in retail sales and growing by 47% annually.

Carlsberg Britvic launches Pepsi zero sugar duo

Pepsi is also bringing back its ‘Thirsty for More’ campaign, giving shoppers a chance to win exclusive Pepsi merchandise.

Live across all Pepsi packs until 30 April, the promotion offers thousands of branded prizes including hoodies, hats, bags and skateboards. To enter, shoppers need to purchase a Pepsi pack and scan the QR code to win.

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