Pepsi is partnering with videogame franchise EA Sports FC for the second year running on an on-pack promotion.

The promotion is rolling out across all Pepsi 500ml packs and Pepsi Max 330ml cans. Last year’s campaign saw more than 530,000 promotional codes from participating packs redeemed.

According to the supplier, it encourages repeat purchases, with an average redemption rate of 3.5 codes per participant last year.

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To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack. Consumers will be directed to europe.pepsifc25.com, where they will be required to sign up or log into their EA account and complete a form using the unique code found on the product.

Shoppers can get their hands on one of 60 game consoles, 3,000 EA Sports FC25 game copies, and four guaranteed-win rewards packs that can be redeemed in game. Entries will be open until 30 December 2024.

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