Britvic has kicked off its partnership with videogame EA Sports FC 24 with an on-pack promotion across its Pepsi Max range.

The promotion gives shoppers the chance to win in-game rewards across participating 500ml bottles of Pepsi Max, Pepsi Max Cherry and Pepsi Max Lime.

Running until 31 December 2023, it encourages repeat purchases, with shoppers able to receive up to 10 in-game rewards.

SAMPLING CAMPAIGN: Enter here to receive a free case of Pepsi Max

To enter, consumers must enter their bottle’s unique promo code on the Pepsi Max microsite to unlock rewards. Each claimant receives a Pepsi Ultimate Team in-game pack and an additional prizes, such as unique kits.

Retailers will have access to bespoke PoS in support of the promotion, more information on which is available from Britvic’s At Your Convenience site.

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