Pepsi Max launches Mango variety

Pepsi Max is expanding its fruit-flavoured line-up with the launch of a Mango variety.

The new flavour is available across 500ml (plain and £1.25 price-marked), 1.25l, 1.5l and 2l bottles (RRPs £1.45, £1.25, £1.45, £1.85) and multipacks of eight and 24 330ml cans (RRPs £3.85, £13.89).

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Currently, flavoured cola is growing three times faster than unflavoured cola. Pepsi Max’s flavoured colas grew by £6.3m (+16.9%) in 2022, which delivered more growth for retailers than all other flavoured sugar-free colas combined, according to IRI figures.

Additionally, new flavours are a top influence of Gen-Z shoppers’ purchase decisions.

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