Peperami is bringing back its ‘Animal’ campaign that reintroduces the brands mascot to new audiences.

Despite being away from TV screens for almost a decade, brand research indicates that the ‘Animal’ character is remembered by 81% of UK adults.

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The TV and digital campaign features ‘Animal’ in a relatable, modern-day, working-from-home scenario. The video features a man sitting in a meeting while the ‘ Animal’ character appears, encouraging him to snack on a Peperami.

The campaign also highlights Peperami’s range of snacks, including Chicken Bites and Pizza Buns.

Emily Prince at Peperami, said: “With Fearless Union’s creative vision and expertise, we’re confident that ‘Animal’ will captivate audiences once again, reminding them that snacking should be fun and flavourful.”

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