• Product: Go Local pasta range
• Supplier: Parfetts
• RRP: £1.19
• Available: now from Parfetts depots and online

Parfetts has added a pasta range in three varieties to its Go Local own-label range.

The new range is launching with Spaghetti, Fusilli and Penne varieties, each available in 500g packs with a £1.19 price-mark.

Spaghetti is available in cases of 12, while Fusilli and Penne come in cases of six.

According to a 2020 YouGov survey, fusilli is the most popular pasta shape in the UK, with 19% of pasta eaters naming it their favourite. Spaghetti is the world’s most popular pasta shape.

Parfetts expands Go Local own label with cooking-sauce range

The new range also complements the recent launch of the Go Local Tomato & Basil and Tomato & Chilli pasta sauces. Parfetts is expecting to expand the Go Local offering to more than 200 lines by the end of this year.

Gurms Athwal, trading director at Parfetts, said: “Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins.

“Our commitment lies in empowering retailers by supplying products that enable them to compete effectively in the marketplace.”

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