Parfetts expands Go Local own label with cooking-sauce range

• Product: Go Local cooking sauces
• Supplier: Parfetts
• RRP: £1.49 PMP
• Available from: Parfetts

Parfetts has expanded its Go Local own-label brand with the launch of a cooking sauce range in four varieties.

The range is available in-depot and online in Jalfrezi, Tikka Masala, Tomato & Basil and Tomato & Chilli varieties.

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Each variety is available in a £1.49 price-marked 350g jar, and is available to retailers in a case of six costing £5.99. This gives retailers a 33% margin.

The launch of the cooking sauce range is part of Parfetts’ ambition for the Go Local range to feature more than 200 lines by the end of 2024.

Gurms Athwal, trading director at Parfetts, said: “The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”

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